I never knew they were masterminds! I mean, I always thought they were cute and all, but it wasn't till I had one in the house using its powers of mental control on me that I began to think of them as the kind of dog I'd want to have permanently. I know there are some that have behavioral issues, but I have never met one -- I've never seen a mean pug. They seem happy to let you do the most horrible things to them, like put them in pink tutus and stuff. They seem to also be a popular fannish dog. Maybe it's the cosplay factor. I just love them.